Carpet offers much more than other flooring choices. Wood, vinyl, and tile can't touch the versatility, comfort and style that carpet delivers. It's simply a great foundation for your feet and your room decor.

Beauty - Not skin deep. Ankle deep.
Carpet is the foundation of your decorating. It can enhance a room with causal simplicity, or create a showcase for formal elegance. The style and color selection is so vast, you can find carpet to complement any décor.

Attitude Adjustment - Healing Colors
With carpet you can capitalize on the psychological affects certain colors have on mood. Think about bright, cheerful colors for children; soothing tones for older members of the family. It can also help when designing home offices and family rooms.

Comfort - Feels so Good
Carpet makes the floor a place to sit, to play and to relax. Nothing feels nicer on bare feet than to shuffle through a lush, thick carpet.

Maintenance - Low, Not High
Regular, but simple vacuuming, quick attention to spills and professional cleaning every 12 to 18 months is all it takes to keep up appearances.

Temperature - Seasonal Comfort
In the cold weather, carpet retains warm air and in the heat, it stays cooler.

Safety - Soft Security
It's a great non-slick walking surface that prevents slips and falls. It ensures that seniors and toddlers find sure footing.

Noise Reduction - Quiet Please
Carpet absorbs sound within a room and acts as a sound barrier between floors.

Because it covers so much living space, carpet is the foundation of your room’s décor. It can be a neutral color, blending in with fabrics and other surfaces; or it can be a vibrant focal point of the room, making a statement that reflects your style.

The selection of carpet color is a very personal choice. Carpet comes in almost every color, pattern, and texture you can imagine. You will want to select a color that unites your decorative elements and creates the atmosphere you desire. Ever-popular beige carpet can make a room look spacious; but for a bolder statement, look for a common color in your furniture and draperies. Choose a carpet with a similar hue. Environmental colors, like blues, deep greens, rosy quartz, and stony neutrals are becoming increasingly popular.

Warm colors can turn up the heat in a room that lacks light, while cool greens and blues have a calming effect. Lighter colors make the room seem larger; darker colors provide coziness. There are also practical considerations in color selection. New stain and soil resistant technology makes today's lighter color carpet much easier to clean, allowing more decorating options. Medium and darker colors, tweeds, and textures will help disguise common soil in your home's high traffic areas.

Today’s carpet offers much more than a conventional loop pile. To add to a room’s sophistication and interest, consider choosing a textured pattern. New technology can produce multilevel loop and cut/loop patterns. Choose diamonds, bows, pin dots, or fleurs-de-lis designs that "pop out" in sculptured effects. The texture, colors, and pattern of the carpet can be made to complement or contrast with patterns of your furniture and window treatments. Using a solid color, textured carpet is a great way to provide interest and pizzazz, without going to a multicolor, overall pattern.

Textured styles also fit well with today’s active and casual lifestyles. Textured carpet can be created through the use of several construction techniques. Many of these styles are known for their soil-hiding ability.

Cut pile: Loops are cut, leaving individual yarn tufts. Still one of today's most popular constructions, its durability is achieved with factors including the type of fiber, density of tufts, and the amount of twist in the yarn.

Multi-level loop pile: Usually has two to three different loop heights to create pattern effects, providing good durability and a more casual look.

Cut and loop pile: Combination of cut and looped yarns. Provides variety of surface textures, including sculptured effects of squares, chevrons, swirls, etc.

Carpet Fibres

Fibre is carpet’s basic ingredient. The type of fibre used and the way the carpet is constructed determine how well the carpet will stand up to spills, pets, and daily traffic. Approximately 97 percent of all carpet is produced using synthetic fibres that are designed to feature style, easy maintenance, and outstanding value. There are five basic types of carpet pile fibers.

Nylon: It is the most popular and represents two-thirds of the pile fibers used in the United States. Wear-resistant, resilient, withstands the weight and movement of furniture, and provides brilliant color. Ability to conceal and resist soils and stains. Generally good for all traffic areas. Solution-dyed nylon is colorfast because color is added in the fiber production.

Olefin (polypropylene): Strong, resists wear and permanent stains, and is easily cleaned. Notably colorfast because color is added during fiber production. Resists static electricity and is often used in both indoor and outdoor installations because of its resistance to moisture and mildew. Used in synthetic turf for sports surfaces, and in the home for patios and game rooms. Many Berbers are made of olefin.

Polyester: Noted for luxurious, soft "hand" when used in thick, cut-pile textures. Has excellent color clarity and retention. Easily cleaned, and resistant to water-soluble stains.

Acrylic: Offers the appearance and feel of wool without the cost. Has low static level and is moisture and mildew-resistant. Commonly used in velvet and level-loop constructions, and often in bath and scatter rugs.

Wool: Noted for its luxury and performance, wool is soft, has high bulk, and is available in many colors. Generally, wool is somewhat more expensive than synthetic fibers.

Blends: A wool/nylon blend combines the superior look and comfort of wool with the durability of nylon. Acrylic/olefin and nylon/olefin are other popular blends, offering good characteristics of each fiber.

Quality Factors
The type of fiber used and the way the carpet is constructed determines the basic performance of the carpet. Quality can be enhanced by the way the fibers, or yarns, are twisted and heat set, and by the density of the tufts. Deep pile height that’s densely tufted, has a luxurious feel; however, pile height is really a matter of personal choice and does not, in itself, denote durability.

Care and Maintenance

Hire Professionals to Dig Up the Dirt
Get your carpets professionally cleaned at least every 12 months, even if you clean them yourself in between
Lighter shade carpet may require cleaning more often
Professional cleaning methods include steam cleaning (known as hot water extraction), absorbent pad or bonnet cleaning, rotary shampoo, and dry foam powder